Pacific Advocate Website Development: A Case Study

Pacific Advocate Website Development: A Case Study

Website development is a two-way process – the technical part and designing ensemble. The website should look professional, logical, and technical on one side and represent an artistic taste and culture on the other.

Website development executed by Digi By SR is a smart amalgamation and execution of information from the client’s perspective and at the same time understandable and easy-to-navigate from an ordinary internet surfer’s viewpoint.

Pacific Advocate is an important and esteemed client of our organization. We had spent time to understand their requirement and henceforth structured and strategized the website in a way that was much appreciated by them.

What is Pacific Advocate?

Pacific Advocate is a news update channel populated with real information and happenings across the globe. Whether it is sports, business, politics, culture, or any other news update; Pacific Advocate never fails to delight its readers. Moreover, the readers can also bank upon Pacific Advocate to obtain details specific to Pacific Islands. The platform is known to offer a reliable and trustworthy piece of information that is worth reading. 

Website Development of Pacific Advocate by DIGI BY SR

The main objective for us was to build and design a website that is user-centric and provide a seamless user experience to the visitors. A news site has a lot of information but presenting the information in a cluttered manner will not only make navigation difficult for the visitor but also give a bad appearance to the site.

So, we had to design a website from scratch in terms of design and architecture. Moreover, providing the users with an easy browser experience was also one of our main goals. What lay in front of us was a plethora of news pieces, graphics, videos, and much more.

Getting client approval:

What was Pacific Advocate’s requirement? 

• Right from picking the right theme and layout to the proper execution of the dashboard menu – everything was a challenge. But our ace developers and host of designers did a lot of brainstorming to come forth with the best options to get the client’s approval.
• Our client wanted a simple and elegant website that framed every piece of news with clarity. They knew that they were known for bringing credible news to the reader’s table. Hence, they wanted the site to feature news in the layout that could educate and enlighten the readers.
• They wanted to improve their existing website in terms of content marketing and digital strategy. A defined digital strategy can improve Conversions and being a news website, Pacific Advocate wanted to build Repeat User loyalty. So, strategizing content in an impactful manner was one of the prerequisites of the project.

With clear instructions and a list of requirements in hand, our team started focussing on the details that could make the collaboration successful.

So, here is a behind-the-scenes case study for designing the website of Pacific Advocate.

The best proof that any service offering company can give its customers about its efficiency is to “allow their work talk for them”. We also believe in the same. We deliver our services in such a way that our “work makes noise” while we silently and patiently put every piece in place as if we are solving a puzzle.

Our journey began with choosing the best-suited content management system for carving the news website of Pacific Advocate. We opted for the fully-responsive website solution by WordPress CMS. There is no denying that WP is one of the most user-friendly CMS and much used by developers.

Our challenges:

The most challenging part for any company is to satisfy the client right from the word “GO”. And we also have our share of challenges. Pacific Advocate existing website had good looks and our challenge was to make it more appealing and engaging.

Secondly, we had to make it responsive enough to open fully on multiple screens without any glitch. Our ace developers strongly portrayed the requirements of the client in their layout that got instantly approved by the client and we started working on the project with enthusiasm and excitement.

Whether it was their logo or content; everything has to be reminiscent of their sophistication. Being a news website, Pacific Advocate wanted to differ from the rest in the related vertical by creating content true to the core.

• Create and develop the website 

It all starts with an idea!

But turning the idea into a viable business solution is completely a different angle. In other words, it is the other side of the same coin. There is a sharp surge in the online activity of the users. Nowadays, people surf the internet for varied reasons and news is one of the top reasons for the same.

Our experienced developers designed the website to make it appear not only niche but informative from every standpoint. It encompassed strategic planning and execution to define segments like business, entertainment, travel, marketing, and other niche topics with a clean interface.

BUT we also had to keep in mind that Pacific Advocate is a news website that requires constant customization because the world moves at a fast pace and every day is a new day with new pieces of information. SO, it was important to design a layout that is completely customizable so that news can be updated easily regularly.

• Why WordPress CMS?

WordPress was selected not because it is low cost and easy-to-use, but also because it offers a scalable and flexible platform. The tool provides customizable options and designs, high security, easy content management and update, impressive responsiveness, and SEO friendliness.

The layout is such that the client can change content anytime and anywhere. No coding knowledge is required for updating the site. It is a simple process only if the layout is easy to understand. We designed a simple one to allow quick execution.

• Selecting the Plugins

Our developers tried to make the site as engaging as possible and thus roped Plugins to make the website fully responsive. We wanted to create a responsive calendar for quick updates of news pieces. A carefully thought plan and strategy were adopted by the experts to give a proper shape and layout to the website of Pacific Advocate. Google Analytics Plugin is popular for online publishers and works well for news websites too. Furthermore, it makes the site extremely functional.

• Content layout

Content has a vital role in terms of marketing; be it online or offline. Moreover, content in terms of a news site has to be placed in a manner that appeals to the visitor instantly. The host of content writers in our team beautifully amalgamated the news pieces as per the defined categories to organize the site. Pacific Advocate was particular about keeping the content simple so that the readability quotient shoots high.

The existing content in the website was crafted to fit the newly designed layout so that it weaved like a story that is beautifully put together. Moreover, the idea was to increase the search and user experience.

SEO

Now, comes the most important part of the content – SEO!

SEO can give the right coverage to websites in SERP. Our SEO specialist and content writers worked as a team to create an SEO-friendly website with features aligning with the requirements of the latest Google guidelines for SEO. Again, the task required choosing the right keywords, headlines, headings, and backlinks to give the brownie points to the website and make it scalable in the World Wide Web.

We had a lot to do!

Right from putting together editorial content to align with the mission of creating valuable content to the placement of infographics, images, and videos; it was an enjoyable ride for the designers, content writers, and developers. Our team is completely focused on the mission to create a user-friendly yet informative news website, Pacific Advocate.

• Ads, News Ads, and Ad Placement

Advertisers are also choosy about the source of their advertising. Pacific Advocate has been an advertisers delight because their product/service gets immense recognition on the news website. Their conversions also increase.

But Pacific Advocate is also particular about ad placement as they want to have different ads on each web page. The idea is to add differentiators to every web. As the repetitive value of ads on every web page was zero, the developers had to carefully add uniqueness to every page.

• Putting everything together

Finally, when the website was viewed in incognito mode, we were patting our back for the results. But at the same time, we kept our fingers crossed because it was unveiled for the first time in front of the client.

We thought our hard work was only a few minutes away from applauding. BUT we were wrong.

Then came a few requirements for THE CHANGES.

WE were ready to do the tweaks. But the best part was that majorly, the website was quite liked by the client. A few changes were required.

The client wanted a basic layout with 2 columns but when the site was released, they had a shift in their plan. Now, they wanted a COMPLEX layout. WE were READY with the changes with agility.

The shift from a simple to a complex layout was not easy but our developer’s worked day and night to complete the changes within the deadline. The design also required tweaks because it had to run with complete functionality across mobile and desktop units.

THE FINAL PRODUCT!

We are proud of our achievement. Pacific Advocate is a completely functional, scalable, and flexible website today. It attracts SEO and has a high rate of conversion. You need to see it to believe it.

https://pacificadvocate.com/

The Pacific Advocate